Privacy policy

Privacy Policy

Last revised: October 28, 2026

At Q30 Innovations, LLC and Q30 Sports Canada, Inc. (“Q30,” “we,” or “us”), we are committed to protecting your privacy and safeguarding your personal information. This Privacy Policy explains what Personal Information we collect, how we collect it (including automatically through cookies and similar technologies), how we use and disclose it, the choices and rights you have, and how to contact us.

We comply with applicable privacy laws in the United States and Canada, including the Personal Information Protection and Electronic Documents Act (PIPEDA), applicable provincial privacy legislation including Quebec’s Act respecting the protection of personal information in the private sector, and applicable US state privacy laws.

We may change this Privacy Policy from time to time. The current version is dated by the “Last revised” date above. We will treat Personal Information in a manner consistent with the Privacy Policy under which it was collected, unless we have your consent to treat it differently.

1. To which companies does this Privacy Policy apply?

This Privacy Policy applies to the collection, use and disclosure of Personal Information by Q30 Innovations, LLC and Q30 Sports Canada, Inc., including through q30.com and our related websites (qcollar.com, qcollar.ca), our online store, our emails and text messages, and our customer service channels.

2. What is Personal Information?

“Personal Information” is any information that identifies, relates to, or could reasonably be linked with you as an individual or with your household or device. It includes online identifiers such as cookie IDs, device IDs, IP addresses and advertising click IDs. Personal Information does not include certain business contact information or information that has been de-identified or aggregated.

3. What Personal Information do we collect, and how?

We collect Personal Information by fair and lawful means, from the following sources:

  • Information you provide. Name, email address, phone number, billing and shipping address, order details, account login details, sizing information you submit (for example through our measuring tape program), messages you send us, reviews, survey answers, and your email and SMS marketing preferences. Payment card details are collected and processed by our payment processors; we do not store full card numbers.
  • Information collected automatically. When you visit our websites or open our emails, we and our partners automatically collect device and usage information: IP address and the approximate location derived from it (city, region, country), browser and device type, pages viewed, products viewed, items added to or removed from your cart, searches, checkout steps, the referring website, the advertising campaign or link that brought you to us (including advertising click identifiers and campaign tags), and the date and time of your visits. We collect this through cookies, pixels, tags, scripts and a server-side tag manager that we operate on our own domain. See Section 18.
  • Information from partners. Advertising, analytics, email, review and affiliate partners may share information with us, such as which advertisement or affiliate link you clicked, whether you opened an email, or aggregated audience and campaign results.

4. Where do we store your Personal Information?

We keep the Personal Information we collect at Q30’s offices and with our service providers, including service providers located in the United States, Canada and other jurisdictions. Our online store is hosted by Shopify, with data stored in the United States. Our server-side tag manager is hosted by our service provider Stape US - East. Information stored in another jurisdiction is subject to the laws of that jurisdiction.

5. How do we use your Personal Information?

We use Personal Information for the following purposes (the “Purposes”):

  • to provide our products and services, process and deliver your orders, process returns and warranty claims, and manage your account;
  • to communicate with you, including order and shipping updates, customer support, and, with your consent where required, marketing emails and text messages;
  • to operate, secure and improve our websites, including detecting bots, fraud and abuse;
  • to conduct analytics, including understanding how visitors use our websites and which pages, products and campaigns perform best;
  • to measure and attribute the results of our advertising, including recording, with each order, the first and most recent advertising campaign or link that brought you to our website;
  • to show you advertising on other websites and apps based on your activity on our websites (targeted advertising or cross-context behavioral advertising), to create advertising audiences, and to exclude existing customers from certain advertising;
  • to collect opinions and comments about Q30’s products and operations;
  • to perform demographic analysis for planning purposes on an aggregate basis;
  • to recruit for positions at Q30;
  • to investigate and defend legal and insurance claims and to comply with legal obligations;
  • such other purposes for which Q30 may obtain your consent from time to time, or as permitted or required by applicable law.

6. To whom do we provide your Personal Information?

We disclose Personal Information to the following categories of recipients:

  • Service providers that process information on our behalf under contract, including e-commerce hosting and checkout (Shopify), payment processing, order fulfillment and shipping, customer support and chat, email and SMS delivery (Klaviyo), reviews, website hosting and our server-side tag manager (Stape).
  • Advertising and analytics partners, including Meta (Facebook, Instagram), Google (Google Analytics, Google Ads), Microsoft (Microsoft Advertising, Microsoft Clarity), TikTok, Pinterest, and other advertising, measurement and attribution providers. These partners receive information such as page views, product views, cart and checkout activity, purchase details (products, order value, order ID, whether you are a new or returning customer), cookie and device identifiers, advertising click identifiers, IP address, browser information and approximate location. At checkout, and where you have provided it, they may also receive your email address, phone number, name and address in hashed (one-way encrypted) form so they can match the activity to their users. Some partners use this information for their own purposes as described in their own privacy policies.
  • Affiliate and referral partners to credit sales to the partner that referred you.
  • Our affiliates, and parties to a merger, acquisition or sale of assets.
  • Authorities and others where required or permitted by law, or to protect our rights, customers or the public.

Under some US state laws, disclosing information to advertising partners for targeted advertising is considered a “sale” or “sharing” of Personal Information, even though no money changes hands. In the past 12 months we have sold or shared the following categories with advertising and analytics partners: identifiers (cookie IDs, device IDs, IP address, hashed email and phone), commercial information (products viewed, added to cart and purchased), internet and network activity, and approximate geolocation. You can opt out as described in Section 19. We do not knowingly sell or share the Personal Information of consumers under 16.

7. When and how do we obtain your consent?

We obtain your consent where the law requires it, for example before sending you marketing emails or text messages, and, where required in your jurisdiction, before using non-essential cookies. Your consent may be express or implied, depending on the sensitivity of the information and your reasonable expectations. You can withdraw consent at any time, subject to legal and contractual restrictions, by using the choices in Sections 18 and 19 or by contacting us.

8. How do we ensure the safety of your Personal Information when dealing with affiliates and other third parties?

We require affiliates and service providers that process Personal Information on our behalf to protect it and to use it only to provide services to us, consistent with this Privacy Policy. Advertising and analytics partners that use information for their own purposes are bound by their own terms and privacy policies, which we encourage you to review.

9. How long do we retain your Personal Information?

We keep Personal Information for as long as needed for the Purposes and as permitted or required by law. For example, order records are kept for accounting, tax and warranty purposes; advertising attribution cookies set by us expire after 90 days; and other cookies expire as described in Section 18.

10. How can you review your Personal Information?

You may request access to the Personal Information we hold about you. We will provide it to the extent required by law, in a form that is generally understandable. See Section 19 for additional rights in certain US states.

11. How do you know that the Personal Information we have on you is accurate?

We keep Personal Information as accurate, complete and up to date as necessary for the Purposes. We expect you to tell us when your information changes.

12. What if the Personal Information we have on you is inaccurate?

You can challenge the accuracy or completeness of your Personal Information at any time. If it is inaccurate or incomplete, we will correct it and, where appropriate, inform third parties that received it.

13. How fast will we respond to your requests?

We respond to requests within thirty (30) days in Canada and within forty-five (45) days in US states that provide privacy rights, and we will tell you if we need more time as the law allows. In Canada, you have the right to complain to the Privacy Commissioner of Canada or the applicable provincial privacy commissioner.

14. Are there any costs?

We do not charge for privacy requests, except where the law allows a reasonable fee for manifestly unfounded or excessive requests; we will tell you the fee before proceeding.

15. How do we know that it is really you?

We may ask for information to verify your identity before acting on a request. We use it only for verification. You may use an authorized agent where the law allows; we may ask the agent for proof of authorization.

16. What safeguards protect your Personal Information?

We use physical, organizational, contractual and technical security measures to protect Personal Information from loss, theft and unauthorized access, use or disclosure. Only personnel with a business need have access to it.

17. How do you contact us?

Comments, questions, requests or complaints about your Personal Information or our privacy practices should be sent to our Privacy Officer:

  • In writing: Attn: Privacy Officer, Q30 Innovations, 50 Washington Street, 600E, Norwalk, CT 06854
  • By email: [email protected]
  • Online: the “Your Privacy Choices” page linked in our website footer

18. Cookies and similar technologies

Our websites use cookies, pixels, tags, scripts and similar technologies, set by us and by our partners. Some are delivered through a tag manager that runs on our own domain (load.dial.q30.com), which sends information to our analytics and advertising partners from our server rather than directly from your browser, and which can extend the lifetime of cookies that browsers would otherwise shorten.

Type

What it does

Examples

Typical duration

Strictly necessary

Runs the store: cart, checkout, login, security, bot protection

Shopify and Cloudflare cookies

Session to 1 year

Analytics

Counts visits and measures how the site is used

Google Analytics, Microsoft Clarity, Shopify analytics

Up to 2 years

Advertising and measurement

Measures ad results, builds audiences, shows ads on other sites

Meta, Google Ads, Microsoft Advertising, TikTok, Pinterest pixels and their server-side equivalents

Up to 2 years

Attribution (Q30)

Records the first and most recent campaign or link that brought you to us and your last paid ad click, and attaches them to your order

Q30 first-party cookies

90 days

Matching (Q30)

A random visitor ID, and, after you give us your email or phone number, a hashed (one-way encrypted) copy of it, used to match your activity to your ad accounts

Q30 first-party cookies

400 days

Your choices: you can block or delete cookies in your browser settings; some site features may not work without them. You can opt out of targeted advertising and the sale or sharing of your Personal Information using our “Your Privacy Choices” page or a Global Privacy Control signal (Section 19). You can also use the opt-out tools of individual partners and industry programs such as the Digital Advertising Alliance and the Digital Advertising Alliance of Canada.

19. Your US state privacy rights

Depending on your state of residence (including California, Colorado, Connecticut, Delaware, Florida, Oregon, Texas, Virginia and other states with comparable laws), you may have the right to:

  • know and access the Personal Information we have collected about you, and receive a copy in a portable format;
  • correct inaccurate Personal Information;
  • delete Personal Information we collected from you;
  • opt out of the sale or sharing of your Personal Information and of targeted advertising;
  • not be discriminated against for exercising these rights;
  • appeal our decision on your request by replying to our response or emailing [email protected] with “Privacy appeal” in the subject line.

To opt out of sale, sharing and targeted advertising, use the “Your Privacy Choices” link in our website footer, or enable a Global Privacy Control (GPC) signal in your browser. We treat a GPC signal as a valid opt-out for that browser: our website then stops sending your activity to advertising partners for targeted advertising. To exercise other rights, email [email protected] or write to the address in Section 17.

20. Canada and Quebec

Where Canadian law applies, we rely on your consent to collect, use and disclose Personal Information as described here, and we obtain express consent where required, including for technologies that track, profile or locate you in Quebec. Our Privacy Officer is responsible for our compliance and can be reached as described in Section 17. Personal Information may be transferred to and stored in the United States and other jurisdictions.

21. Children

Our websites are not directed to children under 13, and we do not knowingly collect Personal Information from them. Purchases must be made by adults; parents and guardians who buy for a minor athlete provide their own information. If you believe a child has given us Personal Information, contact us and we will delete it.

Consent

By providing the information requested and clicking “Sign Up” or completing a purchase, you agree that Q30 Innovations, LLC and Q30 Sports Canada, Inc. (“Q30”) may collect, use and disclose your Personal Information as described in this Privacy Policy, including to process and fulfill your purchases, to create and administer a customer file for you (including sending you emails about it), to conduct analytics, to measure our advertising, and, where permitted and subject to your choices in Sections 18 and 19, for targeted advertising.

Q30 is located at 50 Washington Street, 600E, Norwalk, CT 06854. To exercise your rights, or if you have questions about this consent, contact [email protected]. You can withdraw your consent at any time in accordance with applicable law.

Your Personal Information may be stored or disclosed outside the United States and Canada for these purposes. While it is outside the country, it is subject to the laws of the country in which it is held and may be accessed by that country’s governments, courts, law enforcement or regulatory agencies under its laws. It is held primarily in electronic databases and is available to authorized employees, contractors and agents of Q30 who need it for these purposes. You have rights to access and correct the information held about you.