G-force

G-force is both a measurement of acceleration and the force felt during acceleration. In contact sports, a hit can generate G-forces far exceeding what the human body was evolved to handle. These forces cause the brain to displace rapidly within the skull. While a helmet manages the G-force acting on the skull, it does little to stop the brain from accelerating inside.

Bottom Line: High G-force impacts lead to rapid brain displacement; the Q-Collar mitigates the resulting internal movement of the brain during these high-energy events by providing a stabilizing fluid cushion.